The spot is titled “Helmet Hair.”
Kim Chi from season 8 and Miz Cracker from season 10 of RuPaul’s Drag Race are making television history this weekend. The two will be the first ever-drag celebrities featured in a Super Bowl ad.
A teaser was released this week for the Sabra Hummus ad in which the two queens get ready to watch the big game.
“Ready, Cracker?” Kim Chi asks in the video.
“Chickpeas, I was born ready,” Cracker says referencing the product before trying to put on a red helmet.
With a viewership of over 100 million worldwide, Super Bowl ads are hot real estate.
Typically ads range from new car models to multi-million dollar movie trailer premieres.
Although there really isn’t any context on how Kim Chi and Miz Cracker will be placed in the ad, it still holds significance as the first one to feature drag queens of which a large demographic viewing the game may not be used to.